Network and Services Operators need to develop innovative sources of revenue. The rapidly expanding mobile market provides such source of business opportunities, both now and in the future.
Thanks to the LASeR standard, operators can enrich their service offers and generate user-addiction with the next generation rich-media technology.
- Brings smart and pleasurable navigation within streamed and real-time AV contents,
- Is compliant with existing business models, and
- Allows an increased ARPU by boosting service subscription thanks to interactivity.
LASeR offers operators an opportunity to leverage infrastructures with a state-of-the-art technology, easily deployable over multi devices and networks (2.5G, 3G, DMB, DVB-H, fixed line), capitalizing on existing developments and experiences from WAP/IMODE/XHTML/SMS.