The user of a mobile device, struggling with a small screen, new interaction mechanisms and on-the-move situations is in search of a new interface to access content and services: simple to use, useful and pleasurable. Such an interface shall bring the end-user a valuable experience for which he or she will be eventually ready to pay for.
Mobility and convergence:
Work conditions are changing: train, plane, meeting place become virtual offices. Workers are evaluated both on their results and their availability on the network. Cutting delays whatever the distance is today's new pressure.
Workers are more and more mobile, more and more often far away from their home. People take the shortest holidays but in exotic places. Outside is the new frontier, be connected to residential data is a refuge.
Professional (email, call, documents) and personal (residential data, webcam, entertainment) data must converge on the same mobile platform to ensure on one hand an enjoyable way of life and on the other hand worker efficiency.
Any applications, services, technologies helping to face this new acceleration, updating data on the fly and aggregating various services in a simple navigation, everywhere, at anytime, will be promised a bright future.
Small, small, small:
Small screen, small keyboard, small terminal on one side, one hand and one thumb on the other side. Thumb centric navigation, ergonomic design and content, readability, instantaneous access to data are the four major elements to maintain the end-user connected to services and to increase ARPU.
Adapting content to constrained terminals by decreasing quality and functionalities is not sufficient. To meet end-user expectations, content creators must be thinking in terms of accessibility, richness and quality. Full screen, suitable Fonts, input devices management are some examples of facilities expected by end-users.
A mobile device is not a PC. What one can support on a desktop (latency, error, viruses) will never be acceptable on a mobile phone. Services and technologies must be reliable: no latency during when you can't do anything but wondering if your phone / network is broken, no reboot. Data needs to be managed on the server and on the client in order to render data as soon as they are available and to provide the end-user with a convenient experience.